Little Red Book

Little Red Book Wukong Media February 13, 2023

Little Red Book

Xiaohongshu or Little Red Book is the leading platform for promoting business to the Australian Chinese market.

01
KOL Campaign

We've partnered with many influential Australian Chinese individuals on Little Red Book across various industries, providing diverse marketing opportunities.

02
Page Management

Maintain engagement with your followers on Little Red Book by regularly posting updates on your profile during peak hours, fostering user retention and add credibility. 

03
Sponsored Ads

Similar to Facebook ads, Little Red Book ads are a cost-effective way to target the Australian Chinese market. This is currently the best strategy out of all other ways, reach out today. 

KOL Campaign Process

1
GET A QUOTE

Tell us your business model and what you want to achieve through our service.

2
network Reach out

We will reach out to our network and find the suitable influencers based on your industry/niche.

3
CONTENT PLANNING

Brand guideline and compliance check. Influencers submit drafts for approval.

4
PROJECT DELIVERY

All posts published, reports provided for feedbacks.

Page Management

1
PAGE CREATION

Create an official Little Red Book business page for you.

2
CONTENT PLANNING

We plan out all the contents, daily posts, promotions etc.

3
ONGOING MANAGEMENT

We will be the point of contact for customer enquiries.

4
MONTHLY REPORT

Reports are provided at the end of the month for discussion. 

Sponsored Ads
1
GET A QUOTE

Tell us your business model and what you want to achieve through our service.

2
APPLICATION

Applying to become an eligible candidate for sponsored ads.

3
CREATIVE PLANNING

Ad designing and content planning. Ad compliance and policy check.

4
OPTIMISATION

Ongoing ad optimisation and customer management.

FAQ

With more than 80% of the users being female on RED, it has become one of the most popular platforms to advertise skincare or makeup products. You may find the presence of many large brands such as Sukin, YSL & Gucci on RED. 

Regardless of platform type, influencer marketing suits the majority of B2C products and services.

1-2 weeks max. Occasionally it may take longer, it depends on your industry. For example medical or insurance related industries may take more than a week because you have to submit all the relevant certificates and legal documents to Xiaohongshu for verification.  

We offer comprehensive maintenance services for Little Red Book platforms to ensure their seamless operation. Additionally, you may consider hiring a dedicated Chinese employee to effectively manage your Little Red Book platform, ensuring optimal performance and seamless user experience.

The recommended daily budget is $200. This is also the minimum amount you have to spend per day to be eligible for sponsored ads.